Don’t Mess with Me, Eh! (AdLib’s own headline)
The Y&R Singapore campaign runs across Asia Pacific on pan-regional TV, as well as in-market roll-outs in Hong Kong, Cambodia, Singapore, Malaysia, Thailand, the Philippines and New Zealand, cutting across TV, online, print, outdoor and in-station.
One of 4 TVCs, this is one of the best. Maximized power is illustrated by ‘Old Lady’ in which a white-haired lady is ‘challenged’ by a wise-guy, whom she subsequently leaves stunned in his wake (and in the dust) with her superb acceleration from the traffic lights – thanks to Caltex with Techron®
A really great ad! Look out for the ‘Don’t Monkey Around’ TVC in Adlib’s edm on 17 October!