Grey Group Malaysia recently appointed Lubna Khan as Head of Planning to manage strategically driven work across disciplines. “Malaysia is a critical market for us – it’s ASEAN’s second most dynamic country in terms of a business and financing environment for growing businesses. In the last 20 years, Malaysia has gone from consuming technology to producing technology. Within a remarkably short timeframe, the country has become a creative and innovative hub for information and communications technology creation. It’s a fast evolving economy and Grey has a strong presence in the market as well as across the region – 2013 marks our 50th anniversary in Asia. We are committed to delivering breakthrough solutions for our client’s brands – ideas that make our clients and us famous,” explained Dheeraj Sinha, Chief Strategy Officer, South & South East Asia.
“Lubna has both ability and experience in building sharp insights and delivering them in an integrated approach. She makes a good mix of intuition and rigour. Apart from adding value to our current set of businesses and our new business initiatives, her role involves running thought leadership projects and championing our effectiveness agenda. I’m confident that Lubna will help us up the temperature of our creative thinking,” he added.
“I’m excited to be at Grey because there is a clear desire to push the quality of work in a way that generates tremendous impact for clients, consumers and in culture. Culture shifting ideas are at the heart of integrated thinking and inspire all that we create. And a thriving, complex and multidimensional market like Malaysia is, in my opinion, a great environment to bring to life ‘famously effective’ work.” says Khan.