SMRT turns Heads Upside Down

Posted by Editor AL on October 22, 2013
Posted in: Cover Story, Media, Uncategorized. Leave a comment

Ben & Jerry_SMB109G_#21158E

Ben & Jerry Flips on an Upside Down Bus!
This October, Ben & Jerry launch their newest flavour, Couch Potato, upside down on SMRT buses, with an eye-popping, saliva-dripping, head-turning effect! The 13-week inaugural campaign on SMRT buses showcases the new flavour’s wacky combination of vanilla ice cream, salty caramel swirl and chocolate coated potato chips, creatively executed on an upside down bus format.

Unilever’s campaign launching Ben & Jerry’s latest yummy flavour runs till 31 December on SMRT’s wholly painted buses.

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