Adrian Heng and Smitha Virik to drive agency growth and enhance management capabilities
Bite drives towards greater growth in the Asia Pacific region, with two senior executive hires for its Singapore operations: Adrian Heng and Smitha Virik, general manager and director, respectively.
Adrian, a seasoned senior communications and marketing counsellor with almost 20 years’ branding and communications experience in Singapore and around Asia, has worked in both consultancy and in-house positions across different sectors. Previously at Hill & Knowlton, he led three different practices (Digital, Crisis & Risk Management and Technology). As General Manager of Bite Singapore, Adrian spearheads the agency’s growth with counsel and strategic insight. He will also further develop digital engagement models for clients, helping integrate communications for today’s 360 degree consumer engagement.
Smitha brings an extensive understanding of developing integrated marketing communications, media relations and social media campaigns. She has 9 years’ experience across in-house and agency roles, having worked on FMCG, consumer lifestyle, technology, luxury, aviation, enterprise and corporate clients. Smitha leads the Singapore client servicing team in building and implementing creative and effective communications for consumer and enterprise clients. As a key client relationships leader, she will ensure superior counsel and service by the team for clients in Singapore and in the region.
The appointments also come as James Park departs Bite Singapore to pursue new career directions. Over the past two years, James made significant contribution to the Singapore office as a key “hub of Asia” for client services and innovation.
Bite was recently named Mid-size Consultancy of the Year at Campaign Asia’s PRWeek Awards and Asia-Pacific Technology Consultancy of the Year by communications industry authority, The Holmes Report.
