BBC Global News announced a new partnership with Twitter Amplify, the broadcast network service’s innovative video promotion tool. BBC Global News provides the global Twitter community timely in-Tweet video clips that complement its global news-gathering operations. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter.
BBC Global News operates BBC World Service radio, BBC World News television and bbc.com/newsoutside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” Glenn Brown, Senior Director of Twitter Amplify. “We look forward to working with BBC Global News to bring these programmes to market.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series Top Gear.