Award-winning creative directors join teams in Singapore, Malaysia, Vietnam and the Philippines
As part of its strategy of results-driven innovation, Dentsu Network/Asia announced the addition of four award-winning creative directors to its subsidiaries in Singapore, Malaysia, Vietnam, and the Philippines. The new leaders will join Dentsu Singapore, Dentsu Utama, Dentsu Alpha and Aspac (a Dentsu affiliate in the Philippines), with three already on board.
The appointments include Ng Heok Seong (Executive Creative Director, Dentsu Singapore), Andy Soong Kok Leong (Executive Creative Director, Dentsu Alpha, Vietnam), Joey Ong(Executive Creative Director, Aspac, Philippines) and Chow Kok Keong (Creative Director, Dentsu Utama, Malaysia). This follows the appointment of Ted Lim as Regional Chief Creative Officer earlier this year.
Chairman and CEO of Dentsu Network/Asia, Dick van Motman, commented, “When Ted and I became partners, we were in agreement that we needed the right kind of creative fire power in each market in order to unlock the full potential of the innovative nature of the Dentsu brand. So, I’m very pleased that Ted has found these four distinguished creative leaders who not only have enviable track records, but also share the belief that effective advertising should have the power to engage, motivate, and move consumers in any shape or form, ultimately driving the growth of our clients’ businesses.”
Ted Lim, Chief Creative Officer, Dentsu Network/Asia added, “We hunted all over – from Singapore to Istanbul – for creative leaders. We wanted strategic thinkers with a head for business and a heart for creativity. We looked for creative innovators who will bring our clients fame – and the fortune that follows.”
Dentsu’s commitment to innovation and creating work that makes an improvement in people’s lives allows creative teams to push the boundaries of conventional thinking, moving beyond quirky copy and funny visuals. As a result, creativity is a core pillar of Dentsu’s drive to create game-changing campaigns for its clients, alongside media, technology and content.
Ng Heok Seong joins as Executive Creative Director for Dentsu Singapore with over 25 years’ experience in brand communications. Andy Soong Kok Leong, the newly appointed Executive Creative Director for Dentsu Alpha in Vietnam, has worked with some of the world’s leading brands in a career spanning 20 years. Another stellar creative brain, Joey Ong takes up the post of Executive Creative Director, Aspac, Philippines. Chow Kok Keong takes up the post of Creative Director at Dentsu Utama.
The Dentsu Network is the first integrated agency network rising out of Asia and over the last year has embarked on an aggressive plan of expansion, with results-driven innovation at the core. At present, the network employs over 1300 staff in 22 offices and 8 countries in Asia.