Thijs Plug is Regional Director, Marketing Communications, for the group. Based in Singapore, he is responsible for driving the communications strategy for the network, working with internal and external stakeholders. A Dutch national, Thijs was previously a writer/editor for a number of business and lifestyle publications. He has been based in Jakarta since late 2011, working on a book while freelancing for publications like Esquire and WIRED. Many of his articles from this period were syndicated and published in several countries. His 2012 interview with Formula One CEO Bernie Ecclestone around the time of the Bahrain Grand Prix was translated into more than 10 languages.
“Over the last year, we have focused on building an A-Team at a regional level, to fulfil our ambition of being the first global network to rise from Asia. We have some great talent join us to strengthen our creative, people management and operational agendas. The search for the right candidate for the newly created communications role has been extensive, and it’s great to welcome Thijs on board. As an ex-journalist, we’re delighted to bring him over to the ‘dark side’ and look forward to some left-field thinking,” Dick van Motman, Chairman & Chief Executive Officer, Dentsu Network/Asia.
“Dentsu’s mantra of blending tradition with innovation has created a unique global network, and I am excited to be part of its growth,” Thijs Plug. “This is an advertising, communications and media network that is truly exceptional. Dentsu was one of the partners in projects that created a pop group, won an Oscar, and sent a robot into space – the possibilities are endless. I look forward to seeing what tomorrow has in store for us.”