In the latest instalment from Johnnie Walker’s Responsible Drinking global initiative – Join the Pact – iris Singapore has partnered a D&AD black pencil winning Director to create a film titled “The Glass Car”. The film features a full-scale reconstruction of the 2013 McLaren MP4-28 Formula One car made entirely from 1,750 Johnnie Walker whisky tumblers – and each glass was placed at the optimum angle to create the flowing, aerodynamic lines of the racing car. Due to the complexity created by the tumblers and the reflections, the film took over 200 days to create.
In the film the car dramatically shatters, serving as a powerful reminder of the consequences when a bad judgment call is made. The Houdini smash simulation took over a week to generate and created a data file of over 100 gigabytes.
View the film at http://www.jointhepact.com/theglasscar
AdLib readers, please remember to make a commitment to never drink and drive, especially as Christmas approaches.
AD-LIBRARY SINGAPORE 