How Virgin America Got 6 Million People To Watch A Flight Safety Video
Without Stepping On A Plane
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane! The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover.
36 dancers spent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango,
b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!