Epsilon Ranked Highest for Loyalty Platform
Epsilon was named a leader in the October 2013 report “The Forrester Wave™: Loyalty Program Service Providers, Q4 2013” by Forrester Research, Inc. in the Loyalty Program Service Provider Category.
In this evaluation, Epsilon was among the vendors who maintained their leadership position – a combination of technology capabilities and breadth and depth of services – and continued growth.The report stated that Epsilon’s experience delivering successful loyalty solutions for clients shows in its strong current offering and strong company strategy. Within the sub-categories, Epsilon received the highest scores for configuration and customization services, scalability, systems and third party integration, data mining & modeling and executive vision. Additionally, Epsilon received the highest scores in the Market Presence sub-categories for Financial Strength and Total Employees.
The report stated that large organizations seeking an experienced and reliable partner will find Epsilon an especially good choice. “Epsilon is thrilled to have been recognized for our strategy and expertise in the loyalty arena and as a leader for the second time, a space we have a long and distinctive history in,” Andrew Frawley, President of Epsilon. “We are particularly proud of the investments we’ve made in our loyalty solution and in achieving the highest score in the Loyalty Platform category. We believe this recognition demonstrates our commitment to serve our clients in the loyalty industry with strong offerings across technology, strategic, analytic and program services. We just launched
our new microsite, agilityloyalty.com, to showcase our award-winning platform’s capabilities.”
“The Forrester Wave™: Loyalty Program Service Providers, Q4 2013” reviews the eight most significant loyalty service providers against sixty-one criteria to understand how each vendor meets marketer needs for customer loyalty program strategy, technology and execution and where they stand in relation to each other.