Newly elected board to drive development of mobile marketing in China
The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced its new Board of Directors for China, naming Tony Chen from GroupM Interaction China and KF Lee from Aegis Media China as co-chairs. The ten-member strong board was elected by 71 members of Association in China during the annual membership meeting held last month. With this election, Tony Chen takes up the post of co-chair for a second term.
The new board comprises four committees that will be the main drivers for all of MMA China’s initiatives, identifying their own priorities in conjunction with the MMA’s regional initiatives. Together with the regional board of directors elected in October 2013, they will serve the growing needs of mobile marketers in China.
The newly elected board includes:
KF Lee, Chief Executive Officer, Greater China, Aegis Media China
Tony Chen, President, GroupM Interaction China
Mobile Advertising Guideline Committee
Chair: Joshua Maa, Founder & Chief Executive Officer, Madhouse
Vice Chair: Kevin Hu, COO, Miaozhen
Market Education & Certification Programme Committee
Chair: Jessie Yang, General Manager, InMobi
Vice Chair: Craig Zhang, CEO, mJoule
Marketing & Partnership Committee
Chair: Michael Tang, President, HDT Holdings Ltd.
Vice Chair: Belinda Wang, Co-President & COO, SOHU
Chair: Zou Lei, Co-CEO, iResearch
Vice Chair: Ethan Tsai, Co-founder and COO, AdMaster