Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital provides clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive – providing digital services to chief marketing officers – Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics and enrich customer experiences and interactions.
Accenture Digital leverages the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – helping clients integrate digital into all facets of their organizations, transforming their businesses.
“Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage,” Michael R. Sutcliff, the newly appointed group chief executive. “We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”
*Note: Original Text Sent by Editor/ posted as it is.
A renewed and revamped industry group called the Digital + Direct Marketing Association (D+D) has debuted, bringing the Asia Digital Marketing Association (ADMA) and the Hong Kong Direct Marketing Association (HKDMA) together with other groups regionwide. The D+D Board of Governors and committee members will drive a slate of activities to promote the effective use of digital and direct marketing across the Pacific. The combined organisation includes many of the region�s senior leaders and companies from across the marketing eco-system including marketers, publishers, agencies, research and technology solutions providers.
D+D�s dual mission is to maximise the value of marketers� investments and enhance customer experiences. Activities will span advocacy, education, and networking.
�Our strategy was to reboot, converge and accelerate�, David Ketchum, Chairman of D+D/formerly Chairman of ADMA. �Our industry is incredibly dynamic and constantly changing. We surveyed the Asia marketing community to see what type of organisation is needed, what roles it should fill and what activities it should run. The result was a clear and focused mission, and the creation of a new industry meeting place with the merged HKDMA and ADMA forming the core. We�re getting lots of enthusiastic response from members and partner organisations from around the region.�
D+D�s inaugural Board of Governors includes David Ketchum (Bite Communications), Dominic Powers (Epsilon), Eugene Raitt (China Insurance Marketing & Administration), Jeremy Carr (Turner), Lisa Watson (HP), King Leung (CLiX) and Martin Randall (Teamwork Communications). Kay Bayliss shall remain as Executive Director for the new body.
D+D�s planned activities for 2014 include: monthly original editorial content; a compendium of statistics and trends for the region; proprietary research providing industry insights; regular senior level networking & sharing sessions; a calendar of informative industry events; and training to complement the education offerings.