*Note: Original Text Sent by Editor/ posted as it is.
A renewed and revamped industry group called the Digital + Direct Marketing Association (D+D) has debuted, bringing the Asia Digital Marketing Association (ADMA) and the Hong Kong Direct Marketing Association (HKDMA) together with other groups regionwide. The D+D Board of Governors and committee members will drive a slate of activities to promote the effective use of digital and direct marketing across the Pacific. The combined organisation includes many of the region�s senior leaders and companies from across the marketing eco-system including marketers, publishers, agencies, research and technology solutions providers.
D+D�s dual mission is to maximise the value of marketers� investments and enhance customer experiences. Activities will span advocacy, education, and networking.
�Our strategy was to reboot, converge and accelerate�, David Ketchum, Chairman of D+D/formerly Chairman of ADMA. �Our industry is incredibly dynamic and constantly changing. We surveyed the Asia marketing community to see what type of organisation is needed, what roles it should fill and what activities it should run. The result was a clear and focused mission, and the creation of a new industry meeting place with the merged HKDMA and ADMA forming the core. We�re getting lots of enthusiastic response from members and partner organisations from around the region.�
D+D�s inaugural Board of Governors includes David Ketchum (Bite Communications), Dominic Powers (Epsilon), Eugene Raitt (China Insurance Marketing & Administration), Jeremy Carr (Turner), Lisa Watson (HP), King Leung (CLiX) and Martin Randall (Teamwork Communications). Kay Bayliss shall remain as Executive Director for the new body.
D+D�s planned activities for 2014 include: monthly original editorial content; a compendium of statistics and trends for the region; proprietary research providing industry insights; regular senior level networking & sharing sessions; a calendar of informative industry events; and training to complement the education offerings.
