Accenture has launched Accenture Digital, a new growth platform that integrates the company’s digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital provides clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients. Through the combination of Accenture’s analytics, mobility and digital marketing capabilities – including Accenture Interactive – providing digital services to chief marketing officers – Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics and enrich customer experiences and interactions.
Accenture Digital leverages the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities – and its global delivery network – helping clients integrate digital into all facets of their organizations, transforming their businesses.
“Our ability to work seamlessly across the entire digital landscape, combined with the depth of our industry expertise and our broad global footprint, gives us a powerful competitive advantage,” Michael R. Sutcliff, the newly appointed group chief executive. “We have assembled the right people, with the right skills and capabilities, to make Accenture the ‘go-to’ company for anything and everything digital.”