Primarily running on Facebook and YouTube, this 2-minute campaign video features a biker powering along the open road. It runs throughout 2014 with a planned content calender, various activations, competitions and events.
The campaign was created by Ogilvy & Mather, running in India, Indonesia, Thailand, Vietnam and the Philippines. Bikers were interviewed about motor-cycling and acceleration. The Ogilvy team took the comments supplied by passionate bikers and created a visual tapestry of animation mixed with real footage.
The Castrol Power1 campaign also features a series of video clips where bikers describe their feelings from riding and acceleration.The campaign’s creative director, Kevin Geeves, added that speaking to the biking enthusiasts in the process of making the films was “crucial to the success of this campaign. The challenge was finding a way to interpret the feedback in a compelling and creative way.”
LightRocket and Getty Images have launched a content distribution partnership to distribute Asian and international content globally.This partnership sees Getty Images becoming a key distribution partner for LightRocket, distributing selected members’ content across Asia and around the world.
The content spans a wide variety of global subjects with a strong emphasis on Asia, from Tibetan Festivals through to everyday life in Tokyo. LightRocket also brings the latest images from regional news events – the plight of Rohingya Refugees in Burma and the recent Anti-government Protests in Thailand – to build on Getty Images’ extensive portfolio of editorial assets, which is currently growing by 10,000 to 15,000 images each day.
LightRocket was launched earlier this year by the founders of OnAsia Images, an Asia-based media company originally established in 2001. LightRocket went live with a collection of over 200,000 high quality images and is seeing fast growth as new members sign up around the world.
“We are very happy to be partnering with Getty Images,” comments LightRocket co-founder and CEO Peter Charlesworth. “Not only does this serve as a validation of the quality of our existing archive, it also creates a fantastic opportunity for our most talented members.”