AdLib wishes all readers A Blessed, Happy & Prosperous Year of The Horse!
We’ll be back on the blogging scene on Wednesday 5th February!
Lazada launches mobile shopping app for iPhone and iPad
Lazada, Southeast Asia’s biggest online shopping mall, announced the expansion of its mobile repertoire with the launch of an app for iPhone and iPad across the region. This launch follows Lazada’s recent investment of approximately US$ 250 million from investors, including retail giant Tesco.
The success of Lazada’s app for Android has prompted the creation of this new app for both iPhone and iPad. Fully optimized for iOS 7, the app allows on-the-go shoppers to seamlessly navigate Southeast Asia’s broadest brand and product assortment across several categories, including consumer electronics, gadgets, apparel, shoes and accessories. Customer experience and convenience have always been the highest priority at Lazada and this app launch further adds on to this by offering:
– Fast and smooth navigation of Lazada’s assortment
– Full screen and zooming modus to view products in detail
– Multiple filters to facilitate sorting of products by size, color, brand and price
– Flexible configurations offering usage in more than four languages
– Easy and secure payment methods – Credit Card, Cash-On-Delivery and Bank Transfe
– Exclusive discount codes and notifications about special deals
According to a study conducted by Nielsen in September 2013, Southeast Asians spent an average of more than 3 hours per day on smartphones.
The new Lazada app for iPhone and iPad is available free of charge from 16th January 2014.
Vserv.mobi ties up with Unilever for mobile advertising campaigns across SEA and India
Vserv.mobi, an award winning mobile advertising exchange, with its regional headquarters in Singapore, will be tasked to engage with Unilever’s next billion consumers. One of the many successful campaigns executed by Vserv.mobi included a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. A combination of message simplicity, innovative of medium and creativity of the approach led to a click through rate (CTR) of 6.9% for the campaign.
Vserv.mobi is well-placed to leverage the availability of interactive rich-media mobile advertisements to reach all target audiences.
At NRF’s 103rd Annual Convention & EXPO, Adobe announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions. This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized customer experience. In addition, Adobe has introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign.
“Marketers need a better way to create, optimize and deliver content across all online and offline channels,” Suresh Vittal, VP, Marketing Strategy, Digital Marketing, Adobe. “The integration between Adobe’s leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized experiences in the channels their customers prefer. This milestone is the first of many that will showcase ongoing and deep integration of Adobe Campaign with Adobe Marketing Cloud.”
Key new functionality in Adobe Campaign includes:
· Real-time interaction management and scalability – Marketers can now effectively deliver large volumes of campaigns, offers, data and interaction with an enhanced real-time marketing infrastructure.
· New tools, processes and assets make it easier for marketers to create and customize local campaigns.
· Reporting enhancements in transactional messaging – Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and drive incremental revenue.
· Additional improvements – German language support and several technical platform performance enhancements.
This announcement builds on the recent unveiling of a new pricing structure for Adobe Campaign, which took an important step toward helping marketers scale and unify their campaigns in a way that is not cost-prohibitive or tied to email CPM and. more importantly, aligns with how they communicate with each customer in a personalized manner.
Can advertising make babies and get birth rates up? DDB tries harder.
The most awarded campaign at the 2013 Cannes International Festival of Creativity went to a public service message from Melbourne Metro Trains ‘Dumb Ways to Die’.
If you think metro safety is a tough brief, how about persuading work-obsessed Singaporeans to have kids? Now, that’s really tough.
This has to be the hardest persuasion brief that we have ever attempted as it is the lightning rod of public service campaigns (especially coming from the Prime Minister’s Office) – it often provokes a high level of cynicism, if not outrage, from fellow Singaporeans.
And understandably so, given how hardworking and driven Singaporeans are – having children just seems too hard and too much a sacrifice to make.
You cannot sugar-coat or romanticise the challenges of having children. It is no easy feat, but then again, it is the most worthwhile thing you could ever achieve in your life.
Few parents would disagree with that. And yet, too many young couples never realise that – until perhaps it’s too late.
Nothing worthwhile is ever easy.
APAC Effie has announced the first two of the four Heads of Jury who will form up the Judging Committee for its 2014 Awards.
Mr Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, comes with a unique agency-cum-client perspective. He has worked at the agency end for over 14 years, at Ogilvy & Mather, across the 3 key disciplines of Direct Marketing, Advertising and Public Relations. And for the last 8 years, he has been a Client. Today, he leads Marketing across 9 lines of business of the Aditya Birla Financial Services Group that includes life insurance, asset management, broking, general insurance broking, online money management, non-banking financial companies (NBFC), private equity, project and structured finance, and wealth management & distribution. ABFSG enjoys the trust of over 5.3 million customers, across 500+ markets.
On his appointment as a Head of Jury for APAC Effie, Ajay shares: “Having chaired the Effie India Awards for the last 3 years, I am indeed honored to now be invited as a Head of Jury for the APAC awards. In recent years, the need and demand for work that works in the market place, has given the Effie award a pride of place on the shelves of both agencies and marketers. As a Head of Jury I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”
Mr Ben Lightfoot, CEO, McCann Worldgroup Singapore, was appointed in 2010 after re-establishing the McCann presence in the New Zealand market, where he held a dual role of Creative and Managing Director. With more than 18 years’ experience within advertising and communications, Ben has held senior roles in both creative and management across brand, retail, direct and digital, and has been internationally awarded for both strategy and creativity in each of these disciplines.
“We have seen so much great work come out of our region, both in terms of creativity as well as effectiveness. I am really excited to see how the strategies developed led to innovative integrated creative solutions. Strategies unique for Asia Pacific, that broke away from category norms and delivered exceptional results,” said Ben, who also helms the roles of APAC Effie Committee Member and Chairman of Effie Singapore.
Commenting on the appointments, Connie Chan, 2014 Awards Chairman says “We’re delighted to welcome the Heads of Jury on board the Judging Committee. The rich experience and expertise of these Heads make up a powerful composition for the Judging Committee, with a good mix of industry leaders from different backgrounds across APAC. We look forward to the great dynamics arising from the interaction and tapping on their perspectives in the judging sessions.”
Finalists will be announced at the end of February 2014, with the Awards Gala set to take place in Singapore in April 2014. For more information, visit http://www.apaceffie.com
According to a new study by Nielsen, 7 out of 10 global respondents (69%) believe they will achieve all their financial goals for the future, but of those, just 28% trust their current planning will be enough, while 41% say they will need to closely monitor and adjust investments from time to time in order to best meet their financial expectations. Nearly one-third of global respondents (31%) have no confidence they will meet their financial goals with either current or modified asset allocations.
“Preparing for one’s financial future has implications that go beyond personal needs,” said Oliver Rust, senior vice president, Global Financial Services, Nielsen. “Particularly in mature economies, there are growing concerns about reliance on government to support expenses such as retirement, health care and education, as growing numbers of the population enter retirement age. Understanding consumer sentiment on the saving strategies used to fund financial goals provides insight into how consumers are responding to the challenge of ensuring financial security.”
The Nielsen Global Survey of Saving and Investment Strategies polled more than 30,000 Internet respondents in 60 countries to evaluate how consumers around the world are preparing for current and future financial expenses. Nielsen evaluated 16 different saving and investment strategies used to fund a range of 14 long-and short-term financial goals.