Singapore Asia International Film Festival (SAIFF) is now ready to be launched. SAIFF is not a traditional film festival, but a festival that integrates mobile operators, entertainment portals, mobile phone brands, APP users and other major film festivals in Asia. Four major Asian cities are chosen each year, with one city holding a “SAIFF City Pre-selection of Short Films” in each quarter. At the end of each year, the SAIFF Awarding Ceremony will be held in Singapore.
The first SAIFF will be held in Singapore in December 2014. Invested and set up by Asia Media Holdings Pte. Ltd. (Asia Media), SAIFF has drawn attention from the mobile Internet sector, the mobile phone manufacturing industry and investment sectors as well.The two-week-long event will be facilitated by the Media Development Authority and is expected to be one of the top film and television markets in Asia.
Asia has become the second largest film market in the world. But the huge growth in the number of APP users and their demand for film content has changed the traditional film market. According to a senior film fund executive, the launching of SAIFF suits such a growth opportunity.
Mobile operators and mobile phone brands are very positive about the business model of SAIFF. As a platform to get together quality Asian films and entertainment resources, SAIFF excites mobile users for sure during a content-oriented era.
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