Vserv.mobi ties up with Unilever for mobile advertising campaigns across SEA and India
Vserv.mobi, an award winning mobile advertising exchange, with its regional headquarters in Singapore, will be tasked to engage with Unilever’s next billion consumers. One of the many successful campaigns executed by Vserv.mobi included a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. A combination of message simplicity, innovative of medium and creativity of the approach led to a click through rate (CTR) of 6.9% for the campaign.
Vserv.mobi is well-placed to leverage the availability of interactive rich-media mobile advertisements to reach all target audiences.
