POSSIBLE, a WPP Digital company, is excited to announce the appointment of Berlinda Lim as Head of Analytics, Asia Pacific. As regional Head of Analytics, Berlinda reports directly to Kenny Powar, CEO (Asia Pacific). Belinda is a seasoned CRM and Loyalty marketer with over 15 years’ experience across a broad spectrum of disciplines, including data analytics, loyalty marketing, CRM systems, call center management, ecommerce, brand development and creative planning.
Her expertise in these areas will strengthen and drive POSSIBLE’s ‘Does It Work’ philosophy – the agency’s belief that the ultimate success metric is whether it has created real, long term value for its clients. This simple philosophy relies on analytics to ensure that POSSIBLE understands the impact of its efforts and seeks to continuously improve. With ‘Does It Work’ every client challenge gives POSSIBLE an opportunity to make a positive difference for a brand.