dmg::events announced the inaugural launch of the ad:tech Southeast Asia roadshow series in 3 major cities – Jakarta (5th May), Kuala Lumpur (7th May) and Bangkok (9th May) as a prelude to the rebranded regional event, ad:tech asean 2014, the leading digital marketing event in the region, in Singapore from 8-9 July 2014.
Unifying digital marketing and advertising communities, ad:tech asean has been the foremost platform seven years’ running for marketers to converge and exchange progressive and entrepreneurial approaches to digital marketing. The source of creative and innovative discussions, the event attracts thousands of attendees at every year, with the highest percentage of overseas attendees stemming from Indonesia, Malaysia and Thailand.
This year, the roadshow series revolves around the theme of “Marketing in a Digital World”. With more than 40% of internet users coming from Asia Pacific, and 9.4% of total users from Southeast Asia, Jakarta, Bangkok and Kuala Lumpur are natural choices to host the roadshows. These countries are large contributors to SEA’s online population of 62 million, with their respective digital landscapes continuously improving over the past decade.
“Over the years, we have seen new companies emerging out of ad:tech from these high growth potential markets. With the launch of the roadshow, we aim to better engage industry stakeholders and deliver localised content that matters on the ground,” Julia Kwan, General Manager SEA, dmg::events.
“Thailand, ahead of its neighbouring countries in maturity and long term economic growth, has risen 33% to reach 24 million Facebook users over a quarter in 2013. Malaysia has the fourth highest proportion of “digital natives” in the world with more than 3.9 million Malaysian youth falling under this category, an opportunity for marketers to charge ahead as the digital landscape for 2014 gravitates towards increased mobile penetration, native advertising and data.”
An impressive line of keynote speakers has been confirmed for ad:tech 2014 and centres on Mobile, Social, Insights & Data, Measurement & Analytics, Video, Talent, Content Marketing, Engagement and Storytelling, Demystifying Digital, Growth Hacking, Online & Offline Ecosystem and Brand case studies.
An advisory board for each roadshow city has been formed who will act as ambassadors for the event, and is composed of the following leading local industry figures:
Jakarta: Anand Tilak, Head, Indonesia Facebook; Damon Hakim, Founder/CEO RED Comm Indonesia; Daniel Tumiwa, VP of e-commerce, Garuda Airlines; Edi Taslim, Group Digital Head, Pt. Kompas; Italo Gani, Co-founder/CEO, Adskom
Kuala Lumpur: Andreas Vogiatzakis, CEO, Omnicom Media Group Malaysia; Jordan Khoo, VP, APAC, SIZMEK; Matthew Zaheen, Head of Marketing, Google; Mitsuru Kikunaga, Group Head of Digital AirAsia
Bangkok: Nathida Ratthanawut, Founder, MarketingOops.com; Paul Srivorakul, Regional CEO, aCommerce; Siwat Chawareewong, CEO, mInteraction; Wannee Ruttanaphon, Chairman, IPG Mediabrands Thailand.
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