Emarsys, global provider of customer engagement solutions, celebrated the launch of Emarsys Predict, an e-marketing tool that intelligently creates unique and individually relevant recommendations based on online behaviour analysis and predictive technology.
Predict allows marketers to deliver highly personalized, automated campaigns with sophisticated customer targeting and engagement, so customers only receive communications that are relevant to them and their interests, strengthening customer affinity and loyalty.
Emarsys’ first Predict customer, UK-based Square Meal, an online restaurant and venue guide, found Predict:
· Facilitated a 67% increase in users clicking through to recommended restaurants
· Increased the likelihood of conversion by 400%
Predict’s advanced algorithms assist marketers to increase ROI and strengthen customer engagement by:
· Capturing website and email engagement activities
· Analyzing data using customer behaviour
· Automatically matching the right content to each individual
· Delivering personalized content across channels
Ohad Hecht, Emarsys Managing Director Asia Pacific : “We see a lot of potential for Predict in Asia. From retailers to publishers – Predict will dramatically change how marketers reach and engage with existing and new customers through personalised targeted communications.”