Cannes Lions International Festival of Creativity launched a new Young Lions PR competition, providing young professionals in PR agencies opportunities to test their skills and showcase their talent. Supported by The International Communications Consultancy Organisation (ICCO), the competition will see teams of two people – PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country and put their skills to the test to compete at an international level.
Once in Cannes, the competing teams will be set a brief by a charity or non-profit organization that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with a specific topic that the ‘client’ is dealing with, allowing some elements of creative that can be used when they present their strategy to a selected jury.
Gold, Silver and Bronze medals will be presented to the winners, with Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday 16 June.
The ICCO is the voice of public relations consultancies around the world, comprising national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. http://www.iccopr.com
The Cannes Lions International Festival of Creativity will take place from 15-21 June 2014, in Cannes, France.
To register to attend, please visit http://www.canneslions.com
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