The British Council has entrusted the agency to launch the new myClass learning product in Singapore, focusing on real world speaking and listening applications of the language, a new proprietary English language learning product by the British Council. Known as myClass, the new product aims to help youth and adults increase their proficiency in the English language and function more effectively in social settings like the workplace, classrooms and day to day interactions.
Grey will be in charge of developing a master strategy to launch and promote myClass in Singapore. The twelve-month contract will see the agency implementing strategic brand programmes and campaigns for both internal and external communications. Grey will utilise a mix of traditional and digital channels to raise awareness for myClass.
Grey Group Singapore’s Chief Executive Officer, Subbaraju Alluri : “We look forward to working with the British Council in this original education tool. This new partnership gives us the opportunity to bring engaging, innovative and interactive ideas into the language education space.”
Grey will begin working on the account with immediate effect.
