Dentsu Vietnam was appointed by Yahama Motor Vietnam Co. Ltd. as its corporate advertising and creative agency following a competitve pitch in December 2013. Dentsu Vietnam is tasked with helping build greater awareness for Yamaha Motor and to revitalize the company’s brand image in the country. Dentsu Vietnam’s scope of work includes creative, media planning and buying, as well as event management.
“We are very proud that Yamaha has chosen to place their trust in us. This is an exciting opportunity for us to leverage Yamaha Motor’s five innovative brand characteristics – sporty, fashionable, fuel efficient, high performance and durable – to give them a competitive advantage in Vietnam,” Gaku Shinoda, CEO, Dentsu Vietnam.
Dentsu Vietnam is an integrated marketing communications agency that is part of the Dentsu Aegis Network. The Dentsu Aegis Network first entered Vietnam in 1996, and Dentsu Vietnam was established as a wholly-owned subsidiary in 2002. Since then, Dentsu Vietnam has grown rapidly with the aim to be amongst the top 5 agencies in Vietnam by 2015. Most recently the agency snapped up the LEXUS account in Vietnam, successfully supporting the luxury car brand’s official entry into the Vietnamese market. Dentsu Vietnam’s other notable past and current clients include Toyota, Canon, Kirin, Ajinomoto and Kao.
“We are pleased to be chosen as the agency partner of Yamaha Motor in Vietnam. Demand for passenger vehicles such as motorcycles in the country is increasingly fuelled by higher incomes, and we’re very excited to add our creative touch to help Yamaha boost its share in such an interesting market,” Dick van Motman, Chairman and CEO, Dentsu Aegis Network/SEA.