Millward Brown announced the appointment of Nichola Rastrick as Managing Director of Southeast Asia, succeeding Gonzalo Fuentes who was previously appointed CEO of Millward Brown Latin America. Rastrick, currently Managing Director, Millward Brown Singapore, reports to Adrian Gonzalez, CEO of Millward Brown Africa, Middle East, Asia-Pacific (AMAP), and will also join the AMAP board.
Rastrick brings more than 18 years’ market research experience to the role and has led Millward Brown Singapore since 2008. She has worked with a wide range of clients, including local and multi-national brands and government and communications agencies, across Asia-Pacific and Europe. Aside from Singapore, Rastrick has significant experience across Southeast Asia, including Philippines and Malaysia. “I am excited about the opportunity to lead our team in Southeast Asia,” said Rastrick. “Local and global brands are thriving in the region and Millward Brown is well positioned to support this growth. I look forward to building on Gonzalo’s success and working with our employees, clients and partners through our next phase of growth.”