Innity announced that Google and Turn have integrated with Innity to boost online advertising sales in the Real-Time Bidding (RTB) arena. Through this integration, Google’s DoubleClick Bid Manager and Turn will be connected to Innity’s Supply-Side Platform (SSP), YieldOne, allowing advertisers to bid into a large pool of highly sought-after advertising inventories in the region.
Likewise, Criteo, a global technology company that specializes in digital performance advertising, has also connected with Innity’s YieldOne, further boosting the number of bidders in the RTB arena. The integration of YieldOne with Google, Turn and Criteo is expected to drive growth and opportunity for advertisers in the region, offering them exclusive access to billions of impressions a month across the region’s most visited sites, also allowing publishers within YieldOne to sell their inventories to a massive group of advertisers.
“We are very excited to see the APAC market swiftly opening up to and adopting programmatic solutions for both their branding and performance campaigns,” said Phang Chee Leong, CEO and co-founder of Innity. “YieldOne has billions of local inventories and we believe this is crucial for our publishers and advertisers to broaden their reach in the market. This partnership will definitely see an increase in display advertising in the region.”
Innity entered the RTB market in 2012 after a business alliance with D.A. Consortium Inc. (DAC), a leading digital marketing company in Japan.