SpotXchange, Inc. has experienced strong growth in Asia Pacific in 2013, with the company expanding its headcount to cater to its exponential growth, alongside record demand for programmatic video advertising from Australia, Indonesia and Singapore.
The success of SpotXchange’s video advertising platform has made Australia the number one market in Asia Pacific by revenue and billable impressions. In 2013, over 700 million impressions were traded in the region accounting for 85% of the company’s billable impressions in Asia Pacific. SpotXchange has set its sights on achieving one billion impressions in 2014.
SpotXchange Asia Pacific Managing Director, Matt Von der Muhll said the demand for programmatic video advertising grew exponentially in Asia Pacific last year with Australia taking the lead in the market. Von der Muhll said, “The growth we have witnessed in Australia is based on the trust, transparency and deep relationships that SpotXchange has established in the programmatic video space. We continue to be the preferred platform that connects advertisers to premium publishers who are searching for the most comprehensive video advertising ecosystem to target their audiences.”
SpotXchange bolstered its team to support its expansion in Asia Pacific with four new hires in 2013. Matt Schmidt was brought out from headquarters to lead Operations, Client Services Account Manager, Matt Steffenson and Publisher Relationship Manager, Daniel Rowlands, joined SpotXchange’s Sydney office. Sujen Selva, leads SpotXchange’s presence in Singapore as its Regional Manager for Asia.
Chris Blok has also just been appointed as Director of Buyer Relations to harness and grow partnerships on the buyside including DSP’s and ATD’s. Chris brings experience to the team from previous roles with a DSP, Publisher and Client side.