The Nurture Programme began in 2007 as an initiative by Central Singapore Community Development Council (CDC), to provide children aged seven to 12 from low income families with opportunities to improve their English language skills and increase their self-confidence. Volunteers carry out interactive activities like story-telling, reading, and music and drama, to help children build up their linguistic proficiency and confidence.
This is the third year of the infocommunications provider’s title donation and the fourth year of its support, which has since benefitted more than 1,000 children under the programme. StarHub first sponsored the programme in 2011 with a $100,000 donation and came in as the title sponsor for the first time in 2012 with a $200,000 sponsorship. This was increased to $250,000 for 2013. StarHub’s title sponsorship also allows Central Singapore CDC to run a more structured and comprehensive NurturePlus curriculum to improve the English language literacy of the children.
52 StarHub volunteers and 48 of their children took 136 kids from the StarHub-Central Singapore Nurture Programme on a journey of exploration, discovery and FUN at the Singapore Science Centre. Mayor Sam Tan graced the occasion and accepted the title sponsorship cheque from Mrs Chan Hoi San, Senior Vice President, Human Resources, StarHub.