GLOBAL has launched at ICANN 49. Designed to counteract the saturated domain name market, which places rapidly expanding Asian enterprises at a huge disadvantage, .GLOBAL allows growing organisations to expand internationally using their preferred brand, creating a level playing field to compete against those in Europe and North America.
.GLOBAL is a bold, fresh and innovative domain name that represents a departure from the .com era, offering a trusted space entirely dedicated to both existing and aspiring brands that aim to reach a market that transcends geographic and commercial borders. It presents businesses with an unrivalled opportunity to establish a global online identity, which in turn can re-define or enhance their business model. It also provides an opening to renovate their distribution channels, refocusing strategic positioning and brand building.
Domain registrars worldwide will offer the choice of .GLOBAL domains to new and existing customers. There will be premium names for a select group of high-value generics and business terms, which will be priced separately and released via an auction system provider.
.GLOBAL will open for trademark holders to register their names on July 9, 2014. Names will be open for public registration in September 12, 2014.