The Cannes Lions International Festival of Creativity is set to honour McDonald’s with the 2014 Creative Marketer of the Year Award. The award is presented to brands that have distinguished themselves by inspiring innovative marketing of products worldwide across multiple platforms and who embrace and encourage creativity in brand communications produced by agencies.
“McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival,” comments Philip Thomas, CEO of Lions Festivals. “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands. We look forward to congratulating the team from McDonald’s by presenting this very important Creative Marketer of the Year Award in Cannes.”
McDonald’s focus on creativity has led to unique and iconic developments in communication and design, including the Golden Arches, Ronald McDonald and memorable advertising slogans, such as ‘Look for the Golden Arches’, ‘You Deserve a Break Today’, ‘Did Somebody Say McDonald’s’ and ‘I’m lovin’ it.’ All of its recent awards are under the “I’m lovin’ it” umbrella. The campaign, now entering its 11th year, continues to spark creative ideas while giving the brand a consistent voice the world over.
The Creative Marketer of the Year Award will be presented to McDonald’s on Saturday 21 June in the Palais des Festivals, Cannes, France.