This partnership will see the popular international beauty retailer distribute online in SEA through Zalora. Launching in Singapore and Malaysia, this is the first time Sephora is available online, with plans to expand to Thailand in mid-2014.
The addition of Sephora comes as Zalora continues to build on its already extensive offering of international fashion and beauty brands alongside its wide assortment of local labels. Harry Markl, regional MD of Zalora : “Zalora has over 15 million visits to its sites monthly. Having such a well-loved aspirational brand such as Sephora come on board is a great example of how traditional retailers can partner with e-commerce to not only introduce their brand into new markets, but to improve the overall customer experience by seamlessly fusing online and offline shopping.”
Drina Chee, Regional Marketing Director at Sephora Asia : “Given Zalora’s massive reach and expertise when it comes to fashion and beauty e-commerce, we felt they were the right partner to introduce Sephora to online shoppers in Southeast Asia. With so many people connected to the internet in this part of the world, it makes sense to bring Sephora online here.”