OMD Singapore came out tops at The Laurels: Viewers’ & Listeners’ Choice Awards 2014, organized by MediaCorp on April 11th. It won Best of Show Award for the campaign ‘Meet Share Love’ (McDonald’s) and Best Transmedia Campaign for HPB’s ‘Dementia Awareness’ campaign.
Commenting on the win, Chloe Neo, Managing Partner, OMD Singapore : “The wins are in sync with OMD’s objective to be Singapore’s most loved and reputed media agency. The recognition is a testament to the strength of our talent, innovation, best-in-class marketing communications solutions. We value our association with MediaCorp and we are extremely delighted by the honours bestowed on our agency.”
“This year’s Laurels recognizes the true spirit of creative excellence by recognizing all forms of advertising across multiple media platforms. We are pleased to honor OMD for their deserving wins of the inaugural awards with their clients. Their campaigns exemplify marketing effectiveness on MediaCorp platforms and once again, big congrats to them for succeeding in redefining creativity that resonates genuinely with the audience.” Irene Lim, Head of Group Sales & Marketing, MediaCorp.
The Laurels is an annual search for Singapore’s favourite television and radio commercials, with the aim of showing support for the advertising industry by honouring advertisers, creative and media agencies for their work. Professional awards were added on top of public awards this year, judged by an illustrious panel of judges from Singapore’s top creative agencies. The new award categories were Best Homegrown Commercial, Best Transmedia Campaign and Best of Show.