‘Path to Purchase’
22 May, Grand Hyatt, Singapore
The sixth Annual Mobile Marketing Association Forum will be held in Singapore on 22 May 2014 at the Grand Hyatt in Singapore. This year’s event brings together senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.
As the premier global non-profit trade association representing the mobile marketing community, each year MMA focuses on themes that help shape the future success of the industry. This year’s theme is ‘Path to Purchase’ recognizing how mobile provides pure synchronicity by engaging customers at every step of the path to purchase journey.
Some of this year’s highly sought after speakers include:
• Kitty Brown, Head of Audiences, BBC Global News
• Andrew Knott, Vice President, Digital, McDonald’s Corporation
• Amy Chen, Director of Social Innovation & Digital Marketing, Lenovo, Mobile BU
• Anindya Datta, Chief Executive Officer and Chairman, Mobilewalla
• Barney Loehnis, Head, Digital, Asia Pacific, Ogilvy & Mather
• Dr. Beverly Harrison, Principal Scientist, Mobile, Yahoo! Labs
• Daniel Rosen, Chief Executive Officer, EMEA, Joule
• Graham Christie, Chief Commercial Officer & Founding Partner, Big Mobile Group
• Jaideep Shergill, Chief Executive Officer, India, MSLGROUP – A Division of TLG India
• Myungjo Choi, Managing Director, South East Asia, Facebook
• Neeraj Roy, Managing Director & Chief Executive Officer, Hungama Digital Media Entertainment
• Rahul Welde, Vice President, Media, Asia, Africa, Middle East and Turkey, Unilever
• Rushit Jhaveri, Vice President, Brand Licensing, FremantleMedia Asia
• Sunil Lulla, President, Corporate Development, Bennett, Coleman & Co (The Times Group)
A full list of speakers at this year’s Forum is available here:
http://www.mmaglobal.com/events/forums/singapore2014/speakers
For more information about the MMA Forum, including the updated agenda and speaker bios, please visit:http://www.mmaglobal.com/events/forums/singapore2014/overview
