In celebration of Asian Food Channel’s (AFC) 10th anniversary, parent company Scripps Networks Interactive unveiled a refreshed logo, as well as a new channel look and feel on May 1, its first brand refresh since its launch in 2005. As Asia’s first food-focused channel, AFC pays homage to the joy of food at the heart of the Asian culture.
“People are drawn because of the rich food culture – AFC is a platform that celebrates all that the region has to offer,” Derek Chang, MD of the company’s Asia Pacific region. “AFC has built a strong viewership in 12 territories across Asia and we will lcontinue to fulfill our viewers’ demands with new and exciting original content and initiatives, including refreshing over 200 hours of programming. This is in line with plans to expand our presence in the region.”
In tandem with the refreshed AFC brand, the network will launch a regional talent search called ‘Food Hero’ in June, the first cross-channel initiative on the Asian Food Channel and Food Network. The search aims to discover two talented individuals in Asia who are passionate about food, travel and life, driven online and on-air, with plans to groom the winners as new faces of the network
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