This announcement comes on the back of the agency’s recent appointment of Nigel Tribe as head of strategy for Singapore and global planning director for SKII as well as new business wins MBT, Skyscanner and Diageo Smirnoff assignments.
Prior to Leo Burnett, Chiew was the creative director of iris Singapore, where he worked with Heineken, Tiger Beer, Johnnie Walker, ANZ, SingTel, Adidas, Audi, Shell and the Health Promotion Board.
Before joining iris, Clarence worked at JWT Singapore as Associate Creative Director, where he led integrated campaigns for Singapore Economic Development Board, HSBC Singapore, Pizza Hut and SilkAir. For two consecutive years at JWT, he was placed under WPP’s High Potential Group and was selected to represent Singapore in JWT’s Young Tigers programme.
A writer by trade but a builder at heart, Clarence’s employs a disciplinary-neutral approach to ideas and his diverse range of work has been recognized at Cannes, One Show, D&AD and regionally at Spikes and Adfest. But it’s his media and effectiveness awards that he’s proudest of, given his belief that advertising agencies aren’t so much in the business of creating ads as they are in the business of creating value.
In 2013, as a testament to his multi-disciplinary passions, Clarence was selected to be a jury member in the Cannes Cyber category, a judge at the Singapore Media Awards, and appointed President of the Radio category for the Singapore CCAs. To cap off the year, he was also nominated one of the 15 Most Influential Creative Directors in Singapore by the IAS.