Indonesia, Philippines and Thailand retain top 10 rankings as most optimistic markets globally
Southeast Asian consumer confidence in Q1 2014 remains strong with confidence levels in Indonesia, Philippines and Thailand ranked among the most‐confident globally, and Singapore and Vietnam both remaining well‐above the average global consumer confidence level, according to the latest Nielsen Global Survey of Consumer Confidence and Spending.
The Nielsen survey revealed that Indonesia’s confidence index score remained the highest globally at 124 points in Q1 2014 (unchanged from the previous quarter) while the Philippines came in third globally with 116 points, a two point increase compared to last quarter. Confidence levels among consumers in Thailand also remained positive at 108 points (down 1 index point versus last quarter). Both Singapore and Vietnam posted a confidence index score of 99 in the first quarter of the year, an increase of two points quarter‐on‐quarter for Singapore and one point for Vietnam. Malaysia saw the region’s largest decline in confidence between Q4 2013 and the Q1 2014, dropping six index points to 92, two points below the global average of 94 points.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions amongst more than 30,000 respondents with Internet access in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.