Porter Novelli has been selected as the official public relations partner for Habitat for Humanity Singapore’s annual charity walk, ‘Bare Your Sole 2014.’ Its support includes grassroots community engagement, media relations and social media management to drive participation at this year’s event.
“We’re honoured to partner with Habitat for Humanity Singapore this year, and we encourage everyone in Singapore to ‘Bare Your Sole’ on 12 July 2014,” Jimmy Szczepanek, Managing Director of Porter Novelli Singapore. “Porter Novelli was founded more than 40 years ago on the premise that we could apply best practices of private sector marketing to achieve positive change on health and social issues. Therefore, we’re excited to help Habitat for Humanity Singapore make great strides in supplying those living in poverty with essential needs.”
‘Bare Your Sole 2014’ provides an opportunity for people from all walks of life to go without shoes as a symbolic gesture of support for those living in poverty, and who must make their way through undesirable conditions – barefoot. Taking place at Gardens by the Bay on 12 July 2014, the barefoot walk will serve to unite Singaporeans in the fight against homelessness and poverty. Funds raised will support ‘Project HomeWorks’ which serves to improve living conditions of the elderly, the sick and the physically-challenged living in one-room flats all over Singapore.
