Singapore manufacturer and distributor of frozen dough for You Tiao and other steamed and fried oriental snacks, Deli Asia has appointed creative agency, DSPG to oversee the digital platforms for its premium brand – Dough Culture.
As a pioneer in the industry and a firm believer of innovation, Deli Asia has constantly engaged in research and development to preserve the authenticity and preparation techniques of traditional dough fritter masters. Since its inception in 1994, Deli Asia has helped revive the culture of retailing and consuming traditional dough snacks to various markets by introducing two brands – Delisnacks and Dough Culture.
DSPG has been selected to focus on strategic planning, creative conceptualization and management for Dough Cultureʼs digital platforms. Elson Low, Founder, DSPG explained, “It is essential that a traditional brand like Dough Culture stays relevant in this digital era. We are extremely pleased to be assisting it in reaching out to another generation of consumers by actively engaging them.”