Konica Minolta Business Solutions Asia launched an all-encompassing campaign in the region – Tomorrow in Mind – to encourage everyone to play a part in the conservation of the environment.
A micro-site (http://konicaminolta-asia.com/tomorrowinmind/) has been set up with the aim to inspire its employees, associates, partners and members of the public to make a pledge to demonstrate their commitment to make small changes towards a better tomorrow. The key emphasis of the ‘Tomorrow in Mind’ campaign is that every single individual and organisation, through small actions in their daily lives, can create a collective positive impact on the environment.
Through the micro-site, the brand suggests small actions, including using energy-saving bulbs at home, switching off lights during lunch breaks in the office, printing in duplex and using multi-function devices. In conjunction with World Environment Day, the brand also encourages everyone to pledge to go car-free to reduce carbon emissions.
