Asian consumers are the most online-savvy in booking travel accommodation, according to a study commissioned by AsiaRooms.com and Lenovo. 75% have indicated that when it comes to booking travel accommodation for leisure and business trips, reservations are done online and Singapore ranks the highest at 84%.
The study also aims to gain greater insights into the travel booking habits of consumers globally, which includes usage patterns of mobile devices. Amongst the markets surveyed, Asia takes the limelight and leads the global ratings in travel bookings online, mobile searches and mobile purchases.
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