BBDO Asia Pacific succeeded in collecting a grand total of 35 Lions at the 2014 Cannes Festival of Creativity across ten categories – winning the coveted title of Regional Network of the Year.
The final tally amounted to 4 Gold, 13 Silver and 18 Bronze trophies for 15 different clients such as Guinness, Samsung, M&Ms, Pantene, Olympus and Pedigree.
BBDO retains its title as the most awarded network for effectiveness and creativity in APAC as the winner of APAC Network of the Year in the 2014 Effie Index. “I am delighted that we have been named Regional Network of the Year at Cannes and in the Effie Index”, Chris Thomas, Chairman and CEO of BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide. “Our goal is to create and deliver the most compelling commercial content for our clients. The objective is effectiveness; creativity is the strategy. We have excelled at both”.
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