A single minded idea of “smooth” to sell Guinness Draft in a bottle with a multitude of touchpoints where everything from smoothly crafted print advertising lines and smooth touchable felt 6-Sheet Displays to building the stage for the World Longest Bar Slide with a Bottle. Breaking the record was just a slide away.
https://www.behance.net/gallery/10368263/Worlds-Smoothest-Launch-Guinness-Draft-In-A-Bottle
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