Double joy for MediaCorp’s award-winning loyalty programme, MeClub, as it celebrates its second anniversary this month. It won two awards at the Loyalty & Engagement Awards 2014, to honour the best loyalty marketing strategies in Southeast Asia.
At the Awards Gala Dinner held at Shangri-La Hotel, MeClub brought home Silver Awards for “Best Use of Loyalty Related Technology” and “Best Engagement Strategy by a Media Owner” being presented for the first time.
Since its inception two years ago, MeClub has grown to over half a million members today, and continues to engage and reward audiences across various MediaCorp platforms.“We are proud that MeClub has again received industry recognition for our innovative loyalty marketing effort. Our audiences are at the heart of everything we do. We are constantly exploring new technological platforms to better engage them. Our members can look forward to even more exciting rewards and experiences from MediaCorp.” Yane Tan, Assistant Vice President, Loyalty Programme.
Members can soon look forward to new programme enhancements including regular meet-the-star sessions, personalised on-air dedications, autographed memorabilia, exclusive behind-the-scenes TV tours and even a taste of MeClub’s very own limited edition ice cream flavour!
MeClub App is available for download from App Store and Google Play. Members can also access the site via http://www.meclub.sg