Singapore and India dominated this year’s APPIES. Ad agency BBDO won the most gold awards for clients HP, Gillette, Aviva and Pantene, with the viral ‘Labels against women’ campaign.
Gold winners:
ADDING FIZZ TO THE INDIAN FAMILY MEALTIME for COCA COLA
Agency: McCann India
LITTLE THINGS MATTER for AVIVA
Agency: BBDO Singapore
WOMEN AGAINST LABELS for PROCTER & GAMBLE PHILIPPINES
Agency: BBDO Guerrero Manila
RECIPE for HEALTH PROMOTION BOARD
Agency: DDB Singapore
“KICK-STARTING” INDIA’S MORNING for NESCAFE CLASSIC
Agency: McCann India
CHANGE WITH PRIDE for MARICO
Agency: McCann India
SHARING SUCCESS for MARICO
Agency: BBH India
HELP YOUR CHILD SHINE for HP
Agency: BBDO Singapore
GILLETTE SCANDAL SHAVE for GILLETTE
Agency: BBDO China
TRUEMOVE H : GIVING IS THE BEST COMMUNICATION for TRUEMOVE H
Agency: Ogilvy & Mather Thailand
Silver winners:
TRUEMOVE H : GIVING IS THE BEST COMMUNICATION for TRUEMOVE H
Agency: Ogilvy & Mather Thailand
THE SMARTER WAY TO STAY FIT for MARICO INDIA PVT.LTD
Agency: McCann India
MTV ROCK THE VOTE VIACOM
Agency: Inhouse (MTV)
DENGUE FIGHTERS for NATIONAL ENVIRONMENT AGENCY
Agency: DDB Singapore
REXONA MOVE: SWEAT CHANGE LIVES for UNILEVER MALAYSIA
Agency: Lowe Malaysia
Best presenters
Soo Kui Jien, marketing manager, Tiger Beer Singapore
• Campaign: World’s Smoothest Launch
• Advertiser: Asia Pacific Breweries
Jaclyn Lee, planning manager, BBDO Singapore
• Campaign: Help you child shine
• Advertiser: HP Singapore
Eric Chua
• Campaign: Dengue fighters
• Advertiser: National Environment Agency, Singapore
Jitender Dabas
• Campaign: How Coke won the battle for Indian teens
• Advertiser: Coke, India
Kandyce Ong
• Campaign: Mount Elizabeth Novena Hospital’s light a dream
• Advertiser: Parkway
Silver
Nicolas Ye
• Campaign: The coffee connector
• Advertiser: Economic Development Board, Sigapore
Dipak Krishnamani
• Campaign: The smarter way to stay fit
• Advertiser: Marico India
Sumeli Chatterjee, Kaustubh Jha
• Campaign: MTV Rock the vote
• Advertiser: Viacom India
Sailesh Wadhwa
• Campaign: Rexona move: Sweat to change lives
• Advertiser: Unilever Malaysia
AD-LIBRARY SINGAPORE 