Shortlisted campaigns push boundaries of mobile marketing, demonstrate growing potential and effectiveness of the mobile medium. The Mobile Marketing Association Asia Pacific finalists for the second annual MMA SMARTIES APAC Awards, witnessed a 40% increase in entries this year. The shortlist, across 20 categories, includes two new creative categories, 87 campaigns from nine markets across the region, demonstrating the growing interest in and expanse of mobile marketing in the Asia Pacific region.
In their 10th year globally, the SMARTIESTM Awards is the only global recognition programme devoted to mobile advertising. A full list of the SMARTIESTM APAC shortlist can be found here:http://www.mmaglobal.com/events/the-smarties-apac/2014/overview
Shortlisted entries represent a range of industries including food & beverage, automotive, non-governmental organisations, telecommunications, and fast-moving consumer-goods (FMCG) brands, which lead the pack. Furthermore, relationship-building and innovation came up as the most popular functions of mobile marketing in emerging economies China, India and Indonesia. This year’s awards received entries from over 15 markets in the region, demonstrating mobile’s unparalleled reach.
The shortlist was determined by a pre-screening council of senior marketing executives and agency partners, led by Jury Chairman, Ashutosh Srivastava, also Chairman & CEO, Global Emerging Markets at MindShare. The final winners were determined by a Grand Jury of 17 senior advertising and communications experts including representatives from all five major advertising networks; DBS Bank, Lenovo, OCBC Bank, Phillips, Pizza Hut and Resorts World Sentosa; as well as publishers and technology enablers Facebook and MasterCard.
A full list of both the Grand Jury and pre-screening council can be found here: http://www.mmaglobal.com/events/the-smarties-apac/2014/jury
Winners of the SMARTIES APAC Awards will be announced at a gala dinner event held tonight at the Grand Hyatt Singapore.