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COCA-COLA Company APAC Awarded ADVERTISER OF THE YEAR @ SPIKES ASIA
The Spikes Asia Festival of Creativity has announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company – Asia Pacific.
“Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognize those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola was awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” Terry Savage, Chairman of Lions Festivals.
The Advertiser of the Year award is presented during the much anticipated Spikes Asia Awards Ceremony, which sees all winners announced and honoured – and draws the Festival to a close. The Coca-Cola Company’s Peter Schelstraete, Group Marketing Director, Asia Pacific Group, will be present to accept the award, about which he says, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just their heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”
Spikes Asia takes place from 23-26 September in Singapore @ Suntec City and AdLib is a proud Media Sponsor. The Festival includes 4-days of inspiring content and learning programmes, whilst the awards offer the chance to see the best of the region’s creativity.
Anyone wishing to attend can find out further details and register at http://www.spikes.asia
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