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Publicis Groupe and Adobe team up to deliver first Always-On global marketing platform
Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On PlatformTM, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.
This unique platform will standardize on Adobe Marketing Cloud, and for the first time in the industry, all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns and track and measure marketing performance through a unified technology and data structure.
The platform will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use. The collaboration is expected to drive growth across the two companies and accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75% of its multi-billion dollar business by 2018.
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