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Anthill Realtors team up with PR Communications
Anthill Realtors has appointed PR Communications as its retained public relations agency, secured following a competitive pitch. Its appointment of PR Communications is driven by its business ambition to differentiate itself from Singapore’s competitive real estate market; to drive greater awareness and preference for its specialized offerings in Asia’s real estate and its high standards of quality and good value of their products and services.
PR Communications will develop a public relations programme to position Anthill Realtors as a premium boutique real estate consultancy firm. It will also execute strategic campaigns to help the real estate firm achieve key business objectives, both locally and regionally.
“PR Communications was chosen as they showed great understanding of the property market. They also had proven experience to build new local brands.” Rhonda Wong, CEO, Anthill Realtors.”The recent measures implemented have definitely slowed the Singapore property market down and we think it is the best time for Anthill Realtors to enter the market with its differentiation and specialized offerings.” Wong added.
Eric Chan, Managing Director, PR Communications, welcomed the appointment.”We are extremely thrilled to work with Anthill Realtors as it dovetails perfectly with the work we do for many other local brands we helped build from ground zero. Furthermore, our experience in the property and travel industry, including CapitaLand and iProperty.com, helped us win this account”.
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