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Y&R Singapore extends its partnership with WDA
Y&R Singapore has extended its partnership with the Singapore Workforce Development Agency (WDA) following a tender process. Heading the team is Group Account Director, Kea Sui Hong, who first worked on the business when WDA was formed a decade ago.“Having worked on the business for almost 10 years, the business challenges for WDA have multiplied with the evolving landscape and, as a result, it has become more and more challenging to help Singapore’s workforce stay relevant and current, in order to contribute to the nation’s competitiveness. It is great for Y&R to be part of this ongoing journey, and hopefully for many years to come,” commented Kea. Added Melvin Kuek, Managing Director Y&R Singapore, “Our winning streak continues, adding to recent wins of Land Rover, Kallang Wave Mall and retention of M1 and now WDA. This is testament to our amazing team at Y&R Singapore.”
Agency and client recently struck Gold for the second year running in the SPH ink Awards ‘SPH is ON’ category. This year’s award-winning ‘Culture of Lifelong Learning’ multimedia campaign emphasized that learning enriches lives.
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