Publicis Groupe and Adobe team up to deliver first Always-On global marketing platform

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Publicis Groupe and Adobe team up to deliver first Always-On global marketing platform

Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On PlatformTM, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.

This unique platform will standardize on Adobe Marketing Cloud, and for the first time in the industry, all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns and track and measure marketing performance through a unified technology and data structure.

The platform will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use. The collaboration is expected to drive growth across the two companies and accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75% of its multi-billion dollar business by 2018.

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COCA-COLA Company APAC Awarded ADVERTISER OF THE YEAR @ SPIKES ASIA‏

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COCA-COLA Company APAC Awarded ADVERTISER OF THE YEAR @ SPIKES ASIA‏

The Spikes Asia Festival of Creativity has announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company – Asia Pacific.

“Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognize those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola was awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” Terry Savage, Chairman of Lions Festivals.

The Advertiser of the Year award is presented during the much anticipated Spikes Asia Awards Ceremony, which sees all winners announced and honoured – and draws the Festival to a close. The Coca-Cola Company’s Peter Schelstraete, Group Marketing Director, Asia Pacific Group, will be present to accept the award, about which he says, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just their heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”

Spikes Asia takes place from 23-26 September in Singapore @ Suntec City and AdLib is a proud Media Sponsor. The Festival includes 4-days of inspiring content and learning programmes, whilst the awards offer the chance to see the best of the region’s creativity.

Anyone wishing to attend can find out further details and register at http://www.spikes.asia

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StarHub Silver App Entertains Seniors Anytime, Anywhere‏

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A mobile application (app) specially designed and created for Singapore’s senior citizens will be launched on 15 September. Called StarHub Silver App, it will provide senior customers with an anytime, anywhere viewing proposition via their Android tablets.

Designed with senior citizens in mind, StarHub Silver App features a simple user interface, pictorial presentations, a soothing colour scheme and large fonts to aid reading and enable easy navigation. It is jointly created by StarHub’s Golden Gurus, an information technology empowerment and education programme by seniors for seniors, and Lions Befrienders Service Association, a Voluntary Welfare Organisation which provides care to senior citizens.

At launch, 16 titles will be available on StarHub Silver App. These include hugely-popular drama series and variety programmes with one episode per title made available for free viewing.

StarHub Silver App can be downloaded for free on Android tablets. Existing subscribers of Ruyi Channel can continue to watch the content via StarHub Silver App at no additional cost. Customers can subscribe to Ruyi Channel at a monthly subscription fee of $6.42 (including GST) per month.

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VML IM2.0 wins Crayola business in China‏

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VML IM2.0 wins Crayola business in China‏

Crayola, the #1 US brand for kids’ crayons, paint, markers, coloured pencils and chalk, has officially assigned VML IM2.0 as its retainer-based digital marketing and e-commerce agency in China, whose service scope includes integrated digital strategy, creative services, media planning and buying, social media marketing and e-commerce operations. This is a milestone for VML IM2.0, as the agency’s most integrated digital client mandate to date, fully integrating digital consumer marketing with final e-commerce purchase.

Crayola has a rich and vibrant 100-year history.The brand provides arts and crafts tools and creative toys for kids from new-born to 10 years. It has been voted the most loved brand by US moms from 2009 to 2013 and is held in the highest regard by teachers and parents. With its colourful, safe, and innovative products, Crayola is now seeking to win Chinese parents’ hearts and loyalty. Rooted in state-of-the-art product research and development, Crayola plans to bring its most innovative toys and tools to Chinese kids, igniting their power to create. By offering products that are loved just as much by moms as by kids, Crayola is set to experience promising growth in China.

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Nobody (including Kenny Rogers) thought she would do it … but she did!‏

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Nobody (including Kenny Rogers) thought she would do it … but she did!

Dolly Parton-along with all her “falsies”-has sucked it up and accepted the ALS Ice Bucket Challenge for “a good cause and a good laugh,” even though it was not on her bucket list, so to say. She was nominated by a number of people, including her duet partner and friend, Kenny Rogers, who she calls out in the video as someone who doubted that she’d rise to the challenge. But rise she did, with the help of her two nieces. Before she submits herself to the icy water, Dolly removes her earrings and scarf-but not her shoes, noting that they’re “plastic-but then again, so is the rest of me, but that’s beside the point.”

So go ahead and watch the video—you know you’re dying to see that glorious blond hair go down the drain.
Watch her scream!!!

http://www.countryliving.com/country-in-the-city/dolly-parton-als-ice-bucket-challenge?src=spr_FBPAGE&spr_id=1453_83566014

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Excellence in mobile marketing recognized at the SMARTIES™ APAC 2014 Awards‏

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Excellence in mobile marketing recognized at the SMARTIES™ APAC 2014 Awards‏

5 September 2014, Grand Hyatt Hotel, Singapore
AdLib – Media Partner

The Mobile Marketing Association unveiled the winners of the second annual SMARTIES™ APAC 2014 at a Gala Dinner presentation in Singapore. A global contest that showcases the ‘best of the best’ in the industry, the SMARTIES™ Awards honour solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared in 21 categories, including two new creative categories: ‘Best Brand Experience in Mobile Rich Media’ and ‘Most Engaging Mobile Creative’.

“Today, mobile is not simply a nice-to-have or must-have. Mobile is a must-do-well for brands and their agencies. Our winners tonight have demonstrated their ability communicate their brand’s story with mobile using creative concepts that lead to market performance,”Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES Awards are our way of recognizing key players that are doing their part for the industry. We hope by sharing their campaigns and stories, we can inspire marketers to make full use of what is in the palm of their hands: mobile.”

An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose, with 70% identifying a specific objective of increasing sales. 80% had a precise role for mobile using the channel’s unique strengths such as location, payment and targeting. 86% used multiple channels to boost the impact of their campaigns.

Winners were selected following a rigorous process involving over 80 senior marketers and agency leaders. This year’s awards saw a 40 % increase in the number of entries and judges reviewed campaigns from 15 countries across Asia-Pacific before choosing winners.

“I’d like to thank all my fellow jury members for their time and valuable insight. We selected the winners after eight hours of extensive debate, and were impressed by the results achieved by some of the campaigns,” Jury President Ashutosh Srivastava, Chairman & CEO Asia-Pacific and Global Growth Markets, Mindshare. “We hope see a creative evolution in the industry in the years to come, as marketers become more fearless in their approach to mobile. Innovative creative work is the only way we can harness the full potential of the mobile medium.”

The SMARTIES™ is the only global awards programme dedicated exclusively to mobile marketing. Country editions of the SMARTIES Awards will also be held in India on 11th September 2014 and in Vietnam on 30th October 2014.

Winners Listing here:
http://www.mmaglobal.com/events/the-smarties-apac/2014/overview

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The coolest, sleekest new gadget on the market‏

There’s a reason the items you see in an IKEA catalogue look so ridiculously appealing – it’s because the Swedish furniture chain uses 3D rendering technology to create digital models of the products.

To play on the fact that browsing an IKEA catalogue is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriously over-the-top product commercials. The result is hilarious and the jokes really just write themselves.

“The 2015 IKEA catalogue comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also known as Chief Design Güru. He explains that this catalogue is not a digital book or an e-book, but a book-book. “The navigation is based on tactile touch technology that you can actually feel.”

We’ve seen plenty of good Apple commercial parodies before, but IKEA definitely gets major points for this promo!

http://time.com/3265308/ikea-catalog-2015/

Smart Mobile Marketing Campaigns Top List of Finalists at MMA’s 2014 SMARTIES APAC Awards‏

Shortlisted campaigns push boundaries of mobile marketing, demonstrate growing potential and effectiveness of the mobile medium. The Mobile Marketing Association Asia Pacific finalists for the second annual MMA SMARTIES APAC Awards, witnessed a 40% increase in entries this year. The shortlist, across 20 categories, includes two new creative categories, 87 campaigns from nine markets across the region, demonstrating the growing interest in and expanse of mobile marketing in the Asia Pacific region.

In their 10th year globally, the SMARTIESTM Awards is the only global recognition programme devoted to mobile advertising. A full list of the SMARTIESTM APAC shortlist can be found here:http://www.mmaglobal.com/events/the-smarties-apac/2014/overview

Shortlisted entries represent a range of industries including food & beverage, automotive, non-governmental organisations, telecommunications, and fast-moving consumer-goods (FMCG) brands, which lead the pack. Furthermore, relationship-building and innovation came up as the most popular functions of mobile marketing in emerging economies China, India and Indonesia. This year’s awards received entries from over 15 markets in the region, demonstrating mobile’s unparalleled reach.

The shortlist was determined by a pre-screening council of senior marketing executives and agency partners, led by Jury Chairman, Ashutosh Srivastava, also Chairman & CEO, Global Emerging Markets at MindShare. The final winners were determined by a Grand Jury of 17 senior advertising and communications experts including representatives from all five major advertising networks; DBS Bank, Lenovo, OCBC Bank, Phillips, Pizza Hut and Resorts World Sentosa; as well as publishers and technology enablers Facebook and MasterCard.

A full list of both the Grand Jury and pre-screening council can be found here: http://www.mmaglobal.com/events/the-smarties-apac/2014/jury

Winners of the SMARTIES APAC Awards will be announced at a gala dinner event held tonight at the Grand Hyatt Singapore.

Lowe Malaysia hires Shukri Jai as Client Services Director‏

 

Lowe Malaysia has appointed Shukri Jai as its new Client Services Director responsible for developing and maintaining stakeholder partnerships across the agency. Shukri joins Lowe from NagaDDB, where he was Business Unit Head.

Across his 14 year career in the industry, Shukri has held integral roles both in-agency and client-side, and brings a solid understanding of stakeholder needs from both perspectives. He began his career at Leo Burnett, moving on to subsequent roles with Nestle and Ogilvy & Mather. Over his career, Shukri has handled leading national and international brands including PETRONAS, Malaysia Airlines, Astro, F&N Magnolia, Sony, Honda and ING.

Mazuin Zin, Managing Director, Lowe Malaysia : “Shukri has a genuine passion for people and understanding their needs, which are vital components in building a successful business. At the same time, his experience is cross-category, and spans global and home-grown Malaysian brands, making him an excellent fit for driving Lowe forward. We’re delighted to have him on the team here in Kuala Lumpur.”

Rupen Desai, Regional President, Lowe Asia Pacific adds: “Over the past two years, Lowe Malaysia has been impressively growing its client portfolio and capabilities. Alongside this, they’ve been growing respect from clients and the industry alike – including a phenomenal seven-Gold win at this year’s CMO Asia Awards, and more recognition for their work. Shukri’s experience and skills will be a solid addition to this ambitious team, it’s great to welcome him on board.”

Shukri Jai comments on his new position: “Lowe is an agency that believes wholeheartedly in the dual importance of creativity and effectiveness together. This is something I also believe in strongly, and I am very much looking forward to playing a role in the continued evolution of the agency and their partners. To do my job well in today’s industry requires meeting complex demands, and I enjoy the multiple roles of being a mentor, coach, extended partner and student. With Lowe, I think I will have a great opportunity to learn as well as to lead.”

The Gunn Report publishes ‘The Power of Print’‏

The Gunn Report has released ‘The Power of Print’, a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively.

An analysis based on creative ideas behind the most awarded Print and Outdoor ads in the world over the last 15 years, there is a total of 1,028 award winning Print, Outdoor ads and campaigns featured in The Gunn Report’s Print Library – an average of 50 of the highest ranked ads per year, from 1999 to 2013.

‘The Power of Print’ report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).

The 13 Dramatic Formats indentified are:
1. Information/Facts
2. Fresh Thought/Insight
3. Demo in Print
4. Dramatize The Need/Problem
5. Exaggerated Graphic for The Need/Problem
6. Comparison
7. Tell a Story
8. Exaggerated Graphic for The Benefit
9. Associated or Used Imagery Lifestyle/Attitude Reflect The Benefit
10. Media-Driven Idea
11. Product Provides The Graphic
12. Borrowed Format or Parody
13. Participation

To view ‘The Power of Print’ report, including information on each of the 13 Dramatic Formats identified as well as all 140 pieces of work featured as examples to support the analysis, please visit http://www.gunnreport.com