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Excellence in mobile marketing recognized at the SMARTIES™ APAC 2014 Awards
5 September 2014, Grand Hyatt Hotel, Singapore
AdLib – Media Partner
The Mobile Marketing Association unveiled the winners of the second annual SMARTIES™ APAC 2014 at a Gala Dinner presentation in Singapore. A global contest that showcases the ‘best of the best’ in the industry, the SMARTIES™ Awards honour solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared in 21 categories, including two new creative categories: ‘Best Brand Experience in Mobile Rich Media’ and ‘Most Engaging Mobile Creative’.
“Today, mobile is not simply a nice-to-have or must-have. Mobile is a must-do-well for brands and their agencies. Our winners tonight have demonstrated their ability communicate their brand’s story with mobile using creative concepts that lead to market performance,”Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES Awards are our way of recognizing key players that are doing their part for the industry. We hope by sharing their campaigns and stories, we can inspire marketers to make full use of what is in the palm of their hands: mobile.”
An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose, with 70% identifying a specific objective of increasing sales. 80% had a precise role for mobile using the channel’s unique strengths such as location, payment and targeting. 86% used multiple channels to boost the impact of their campaigns.
Winners were selected following a rigorous process involving over 80 senior marketers and agency leaders. This year’s awards saw a 40 % increase in the number of entries and judges reviewed campaigns from 15 countries across Asia-Pacific before choosing winners.
“I’d like to thank all my fellow jury members for their time and valuable insight. We selected the winners after eight hours of extensive debate, and were impressed by the results achieved by some of the campaigns,” Jury President Ashutosh Srivastava, Chairman & CEO Asia-Pacific and Global Growth Markets, Mindshare. “We hope see a creative evolution in the industry in the years to come, as marketers become more fearless in their approach to mobile. Innovative creative work is the only way we can harness the full potential of the mobile medium.”
The SMARTIES™ is the only global awards programme dedicated exclusively to mobile marketing. Country editions of the SMARTIES Awards will also be held in India on 11th September 2014 and in Vietnam on 30th October 2014.
Winners Listing here:
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